Birmingham City Football Club has announced Coral as its official UK betting partner.
Coral, owned by Entain, has signed a partnership with the Blues which runs to the end of the 2027/28 season.
The betting company intends to involve Blues fans in the partnership in a range of ways including acting as the official goal sponsor and match day Fan Park activations.
As part of the deal Coral branding is now visible pitch-side on new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.
Jeremy Dale, chief executive of BCFC, said: “We are thrilled to welcome Coral onboard. We share a burning ambition to deliver an excellent product which our supporters can be proud of.”
Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “We wanted to work with a club that shares our passion to put the fans first, and we are thrilled that Coral will be here for that journey [with BCFC] every step of the way.”
