Parents will be offered free bus travel to help cut the cost of keeping children busy this half-term.
Parents and carers can apply for a Swift travel card pre-loaded with free bus travel between Monday October 27 and Sunday November 2.
This is part of the region’s ongoing campaign to get more people to try buses.
The offer is available for new and lapsed bus users travelling with a child. Applications will be open from Monday October 6 on the TfWM website.
West Midlands Mayor Richard Parker said: “At a time when family budgets are stretched, I am delighted to offer a free half-term on the buses.
“This will make it cheaper, easier and greener to take the kids out for the day – perhaps for Halloween or even a fireworks display.
“And while we do that, we are busy bringing our buses back under public control, improving services and creating a transport system that works better for everyone.”
The offer is part of a £20m passenger incentive programme, funded by the government’s ‘Bus Service Improvement Plan’ to encourage more people to use the bus.
