Harvey Norman, the Australian furniture and home appliance retailer, has opened a new store and its UK headquarters at the Gracechurch shopping centre in Sutton Coldfield.
The move, which comes after a UK-Australia free trade deal agreed in May 2023, is set to create up to 100 jobs in customer-facing and support roles.
It also follows the opening in October of Harvey Norman’s flagship store at Merry Hill Shopping Centre in Brierley Hill.
Stephen Smith, High Commissioner of Australia to the UK, said: “The United Kingdom is Australia’s second largest investment destination.”