A team of West Midlands bean-counters has raised more than £100,000 for charity by climbing Mt Everest seven times in 24 hours.
Colleagues from Prime Accountants Group, which has offices in Solihull, Birmingham and Coventry, brought in £112,000 for Birmingham Children’s Hospital (BCH) through a series of challenges.
That total includes £30,000 from its latest epic challenge, ‘Prime vs Everest,’ which saw staff from the company notch up 61,950 metres of elevation on five treadmills, running non-stop, at
Touchwood Shopping Centre in Solihull between September 19 and 20.
The money raised will go to support BCH’s partnership with the BAFTA-winning charity MediCinema to build a cinema inside its hospital.
Kerrie Given, associate director at Prime Accountants Group, said: “To see how together everyone was, how genuine the smiles were and the dancing and laughter when we realised we hit £30,000 was just incredible.”
Katie Harris, corporate partnerships manager at Birmingham Children’s Hospital and Charity said: “We’re incredibly grateful to Prime Accountants for choosing to support our MediCinema Appeal with this challenge, which will see a new state-of-the-art cinema built inside our hospital for our sick kids.”
Previously, the intrepid team at Prime rowed the distance from Birmingham to Venice in 24 hours in 2023 and cycled the entire length of the Tour de France in 24 hours in 2020.
There’s still time to donate to the cause via the Prime website at
https://primeaccountants.co.uk/prime-accountants/news-centre/charity-and-community/prime-vs-everest
