WonderDays, the experience provider, picks five activities under £50 as families rethink leisure spending
Families across the West Midlands are increasingly swapping meals out for “experience days” as the cost of casual dining continues to rise.
That’s according to WonderDays, the experience provider, who spoke out following a recent BBC Panorama report found soaring restaurant prices are prompting even middle-income households to cut back, with a typical family lunch now regularly exceeding £50.
WonderDays says the trend is reflected in its own booking data, with more families opting for planned activities over spontaneous spending.
Families opting to build memories
Chief executive Matt Jones said: “They’re just making more considered choices about where their money goes and increasingly, that means choosing experiences over quick, forgettable spend.”
The company has highlighted five West Midlands experiences available for less than £50, each offering several hours of activity rather than a single sitting.
They include a VIP farm experience in Shropshire featuring highland cows, pygmy goats and alpacas; a falconry experience in Warwickshire; afternoon tea with cocktails in Birmingham; an outdoor escape room in Worcester with three themed hunts; and a scenic river cruise in Shropshire.
For more information, visit www.wonderdays.co.uk
WonderDays says families are moving away from impulse purchases and towards activities that feel more considered and memorable.
The company, which describes itself as the UK’s fastest-growing experience day provider, offers thousands of activities nationwide, including across Birmingham, Shropshire, Warwickshire and Oxfordshire.
