Partnership content and advertising policy

Some content on West Midlands News is commercially funded. We label this clearly so readers can distinguish independent editorial journalism from paid-for material.

Partnership content is labelled as such – “Partnership Content” – in tags at the top of the articles.

Sponsors may provide topics or information, but our editorial team controls presentation, accuracy checks and final publication decisions.

We do not allow paid content to be presented as independent news reporting.

Where links are commercial in nature, we will label appropriately.