Marketing firm brings together regional leaders at Birmingham Museum and Art Gallery on April 30 to drive investment 

Birmingham is set to host its first-ever Business Leadership Summit, with 100 senior figures from across the region invited to connect, share ideas and build momentum for the city’s future.

Organised by M3.agency at the Birmingham Museum and Art Gallery, the event will feature headline speakers Jack Buckner, CEO of UK Athletics, and Olympic 400m bronze medallist Katharine Merry, who will highlight the city’s forthcoming summer of athletics, including the European Athletics Championships Birmingham 2026 at Alexander Stadium.

Nick Lovett, CEO of M3.agency, said: “We have some amazing talent and firms here and want to ensure we are seen as the UK’s second city for the best possible reasons. We need to shout louder about what Birmingham has to offer.”

Inspiring the next generation

Paralympics GB rowing gold medallist Naomi Riches will speak on team trust, while Pride of Britain Award winner Omar Sharif will close the evening with his story of overcoming homelessness and gang life.

Jonathan Jesson, growth director at M3.agency, said: “We want a city that is unashamedly proud to be their home for the next decade.”

The summit, which will raise money for the Beaudesert Trust youth charity, is the first of what M3.agency hopes will become an annual fixture.