Mayor Parker unveils real-time QR codes for 6,700 stops
Bus passengers across the West Midlands will soon have access to instant, real-time departure information thanks to a new region-wide rollout of QR codes at every bus stop – an initiative being championed by West Midlands Mayor Richard Parker.
The upgrade, led by Transport for West Midlands (TfWM), will see more than 6,700 bus stops equipped with QR code plaques. When scanned using a smartphone, the codes provide users with a live list of buses due to arrive at that stop, including up-to-the-minute changes such as delays, cancellations, or diversions. Crucially, the service is free to use and does not require any personal data to access.
The first batch of signs has already appeared at stops along major routes including the 936, 937, 997 and 998 – linking Walsall and Brownhills to Birmingham via Aldridge, Pheasey and Kingstanding. The full rollout is expected to be completed within a year.
‘No more guessing at stops’
Richard Parker officially launched the initiative with a visit to Kingstanding, where he tested the QR system himself.
“As part of my plans to improve bus services I want to see more passengers get quick access to reliable, up-to-the-minute travel information,” the Mayor said. “This simple system means an end to the frustration of not knowing if your bus is on time.
“I’m looking forward to seeing this available at all stops throughout the West Midlands, improving journeys for everyone.”
The technology complements TfWM’s ongoing efforts to modernise the region’s bus network, which includes new bus lanes, reliability measures, and integrated ticketing. While real-time screens are already in use at many larger shelters, this QR solution means even the most rural or frequently overlooked stops will benefit from live updates.
Behind-the-scenes upgrades
Denise Thompson, integrated information manager with TfWM, said the team had made significant improvements to the accuracy and reliability of departure information in preparation for the rollout.
“We’ve given our real-time information service a full overhaul to improve the accuracy of the departure times and make it available to as many passengers as possible,” she said.
“It is inevitable that buses are sometimes stuck in traffic and, although we are introducing more bus lanes and other priority schemes to reduce the risk of delays, we can’t always prevent them. The next best thing is getting that information to people so they can make an informed decision about their journey.”
The system has been designed to adapt in real time, showing service alterations due to roadworks or incidents, and even providing notice of future changes to routes and timetables.
Conservative criticism
While the scheme has been widely welcomed, some Conservative figures have raised concerns over the mayor’s transport priorities. One local Conservative source told West Midlands News: “This QR code rollout is a nice touch – but it’s come alongside fare increases and delays to key rail projects. Voters won’t be fooled by flashy gimmicks if the fundamentals aren’t being delivered.”
Nonetheless, the move represents a practical and forward-thinking step in Mayor Parker’s broader ambition to make West Midlands travel more accessible, efficient, and user-friendly for all.
