Alcester-based Oral Biome+ toothpaste uses hydroxyapatite

Former commercial radio presenter Ollie Gallant has secured funding to take his gut-friendly toothpaste brand global.

He has secured £1.8m of funding from the Midlands Engine Investment Fund II through fund manager Mercia Ventures, alongside Active Partners and existing angel investors, to expand sale of his Oral Biome+ toothpaste.

Gallant developed the product after chronic digestive issues led him to understand the role of “good bacteria” in the gut. 

Alcester-based Oral Biome+ toothpaste uses hydroxyapatite (HAP), a naturally occurring mineral in tooth enamel, and Truebiotic parabiotics. 

The firm said its product is designed to support rather than disrupt the microbiome – the delicate balance of organisms within the mouth and the gut.

The brand has seen rapid success, ranking in the top 10 on Amazon and becoming the best selling tooth paste at Planet Organic, the company said. 

Gallant said: “For decades, toothpaste has been designed to sterilise the mouth and kill bacteria, but we now know the important role that microorganisms play. 

“This funding enables us to accelerate innovation in oral care while building products that deliver performance and integrate seamlessly into daily routines.”