Targeted business support is helping to unlock the potential of West Midlands companies, with a flagship investment readiness programme on course to help firms raise almost £10m to fund growth, innovation and job creation.

The impact of the Business Growth West Midlands Investment Readiness Programme was highlighted by Birmingham entrepreneur Mihai Pelin, founder of Knockout Sound, who credits the support with helping him scale his business and secure high-profile projects for global brands including Protect London, Cathay Pacific, Microsoft and Vodafone.

Young entrepreneur showcases impact of investment readiness

The 24-year-old audiovisual specialist was speaking after attending the latest Business Funding Summit, organised by Oxford Innovation Advice, which brought together more than 180 business leaders, investors and support specialists at the Eastside Rooms in Birmingham. 

The event showcased how the programme is supporting companies across Birmingham, the Black Country and Solihull to access finance through debt products, equity investment and crowdfunding.

Supporting nearly 50 companies

Across nearly 50 companies, the programme is expected to support an average raise of more than £200,000, helping businesses invest in expansion and innovation while creating new jobs across the region.

“When I attended the first summit in 2024, it really opened my eyes to the opportunities out there and the different types of investment you can access,” said Mihai.

“As a young entrepreneur, a lot of this was new to me, but it gave me the confidence to look to the future and make bold decisions where I want my business to go. It has really inspired me to be ambitious, and this year will see me open new post-production facilities, featuring an ADR/voiceover booth and state-of-the-art control room.”

Business Funding Summit connects firms with finance

The Business Funding Summit is the flagship event of the Business Growth West Midlands   +

•   Investment Readiness Programme, which is delivered by Oxford Innovation Advice across Birmingham, Solihull and the Black Country. During the day, delegates quizzed an investor panel of angels, venture capital providers and fund managers, gaining insight into what they look for when backing businesses.

Showcasing products and services

Attendees also explored an SME marketplace featuring more than 40 local businesses that have received programme support, providing an opportunity to showcase products and services while building connections with other companies. The event also included talks from firms that have successfully secured investment, including Mini Monkeys, Truzy, Selene Clinical Research and Zanta Healthcare.

Programme inspiring next generation of founders

Catherine Bray, West Midlands Regional Director at Oxford Innovation Advice, said the summit reflected the strength and ambition of the region’s business community.

“The Business Funding Summit showcased the true strength of the West Midlands business community,” she said.

“From inspiring founders to expert panels, the energy in every room reflected a region ready to scale and succeed. It was a privilege to be part of such a forward-thinking event that is actively shaping our future economy.”