- Organisations join forces for “a healthier, more productive nation”.
- Agreement with Team GB covers the Los Angeles 2028 Olympic Games.
Spire Healthcare, which operates Spire Parkway, has announced a new strategic partnership with Team GB, becoming the team’s exclusive Official Healthcare Services Partner through to the end of 2028, including the Los Angeles 2028 Olympic Games.
The partnership brings together two purpose-led organisations with a shared ambition to “make a healthier, more productive nation”, combining elite sport and leading healthcare.
Spire will team up with Team GB athletes on campaigns and storytelling, championing the role of sport in helping us live heathier, happier lives, through extraordinary patient journeys and recovery stories.
In addition, the collaboration will create unique opportunities for Spire’s colleagues and clinical partners to participate in exclusive events with Team GB athletes,
fostering pride and inspiration across its workforce.
Ian Thomson, Spire Parkway’s Hospital Director, said: “We’re proud that Spire has partnered with Team GB, combining elite sport and healthcare expertise to inspire healthier lifestyles across the UK.
“Here at our hospital and across Spire we see the benefits of staying active for improving health and supporting recovery day-in-day out.”
A shared vision for a healthier nation
Spire Healthcare cares for more than 1.3 million patients each year and is one of the UK’s leading independent healthcare providers, with expertise across orthopaedics, physiotherapy, mental health and diagnostics — areas critical to both elite sport and daily life.
Full-scale national activation
The collaboration will leverage Spire’s extensive UK footprint of 38 hospitals and more than 60 clinics, alongside its network of expert consultants, to promote the health benefits of physical activity and high-quality care. Spire will activate the partnership through a multi-channel marketing programme across TV, digital, social media, and events.
The partnership forms part of the company’s long-term strategy to enhance brand awareness, expand community impact, and support the nation’s health through accessible, outstanding personalised care.
