Black Country entrepreneur transforms garden workshop into £1.2m garden furniture with garden business
A Black Country entrepreneur has grown his side-hustle into a thriving £1.2 million garden furniture business.
Matt Grainger, founder of MG Timber, started by building picnic tables in his back garden during downtime from his roofing job.
Today his business supplies prestigious brands, including Mercedes-Benz and Drayton Manor, with his products even making an appearance in Hollywood blockbuster Mamma Mia 2.
MG Timber founded in 2017
Matt founded MG Timber in 2017 after being forced to take a day off work due to bad weather.
“I had an idea to build a picnic table when I was laid off for a day. This inspired me to build a workshop in the back garden and list them on eBay,” he said.
What started small soon became a fully fledged operation. The company, based in Aldridge, Walsall, now operates from a 400 sq metre facility, employing 11 staff during peak seasons.
However, the journey wasn’t always smooth. Grainger had to juggle his roofing job to fund the business in the early days.
“The woodworking generated very little profit initially and whatever it made got reinvested into tools,” he said.
A gamble that paid off
A pivotal moment came when Grainger took a significant financial gamble purchasing £16,000 worth of premium Swedish redwood.
Matt said: “Using tailored furniture-grade Swedish redwood instead of the standard timber most competitors use was a big risk.”
The gamble paid off, resulting in the company securing high-profile contracts and significantly boosting its reputation.
Like many outdoor furniture businesses, MG Timber faced seasonal challenges, with minimal sales during the winter months. However, Matt adapted by diversifying his product range.
Workbenches proved a winner
“In 2021, we experimented with different products and by 2022 our workbenches really took off.”
This strategy now ensures year-round production.
MG Timber’s growth trajectory is impressive. From modest sales of £30,000 in 2017 to £80,000 in 2018, the company skyrocketed to £400,000 by 2020 and reached £1.2 million in 2024.
Looking ahead, the company plans to expand into international markets, with France on the horizon in future following successful trials.
Targeting £1.5m turnover in 2025
“Our goal is to turn over £1.5 million in 2025,” said Matt.
“We’ve recently released three new products: bin stores, eight-seater round picnic tables and eight-seater square picnic tables.”
MG Timber’s future plans are ambitious. Grainger aims to purchase land to manage the entire production process from raw timber to finished furniture.
Determination, risk-taking, innovation
“Manufacturing is such a hard business because growth demands so much in terms of machinery, storage and workspace,” Matt said.
“But the potential growth from these challenges makes it all worthwhile.”
With more than 1,400 positive customer reviews and an ever-expanding product range, MG Timber has proven that with determination, risk-taking and innovation, a simple garden workshop can grow into a multimillion-pound enterprise.
