The Nottingham-based retailer’s TikTok ‘Shopfront’ went live on 28 September with a curated range of No7 products.
Boots is launching on TikTok Shop, giving customers a new way to browse and buy its beauty ranges through the social media platform.
The retailer’s TikTok ‘Shopfront’ goes live on 28 September as a pilot. It opens with a curated selection of No7 skincare and beauty products, including the No7 Pro Artist, Good Intent and Prime Forever collections. Further Boots brands and products are set to follow over the coming months.
The launch will be supported by a LIVE shopping event featuring No7 products, where customers can discover and buy items in real time and take advantage of exclusive launch offers.
Reaching younger customers
TikTok Shop reports 55% growth in LIVE shopping sales. Boots describes its arrival on the platform as an important step in reaching new and younger customers through emerging shopping channels and social platforms.
Paula Bobbett, Chief Digital and Data Officer at Boots, said: “Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities that they trust. This launch gives us an exciting new way to be part of this dynamic experience and help more customers to discover new products and shop those they love in [a] way that feels seamless and relevant to their lives.
“This is an important step in creating a more connected Boots shopping experience. It brings inspiration and purchase closer together, while giving customers the reassurance that they are buying directly from Boots, who they know and trust.”
The move forms part of Boots’ wider plan to bring beauty content, product discovery and purchase closer together. The retailer aims to reach new audiences while giving existing customers more choice over how and where they shop.
‘A whole new generation of customers’
Emily Caine, Head of Beauty at TikTok Shop, said: “We’re delighted to welcome Boots to TikTok Shop. The arrival reflects how discovery commerce is changing the way millions of people find and shop the products they love right in their For You Feed. Beauty is one of TikTok Shop UK’s strongest and fastest-growing categories, and welcoming the UK’s most iconic high street beauty destination to our platform takes that to a new level. We can’t wait to see them embrace new formats like LIVE Shopping to build real-time connections and create entertaining shopping experiences for a whole new generation of customers.”
The launch is being delivered with THG Ingenuity, a software and operations platform for global ecommerce. THG Commerce and THG Fulfil are managing the TikTok Shop set-up, LIVE shopping, social commerce experience and fulfilment.
