£2.3m deal sees CEO Mark Down and technical director Sam Stockdale take full ownership

Spiral Cellars, the luxury wine cellar specialist in Cannock, has completed a management buy-out backed by a £2.3m loan from Frontier Development Capital.

The business, which employs 35 staff, has been acquired by chief executive Mark Down and technical director Sam Stockdale. The pair have run the company since previous owners Lucy Hargreaves and Mark Dickens moved overseas in 2024.

Founded in 1981, Spiral Cellars is regarded as one of the world’s leading providers of private wine cellars, having installed more than 5,000 in the UK.

Its signature design, a circular cellar with a built-in spiral staircase, can be fitted into an existing property with minimal disruption. The company also manufactures walk-in wine rooms, wine walls and modular cellaring systems.

A new chapter for the brand

Cellars typically cost between £15,000 and over £200,000 for bespoke projects, with clients mainly high-net-worth individuals. While more than 90 per cent of business remains in the UK, demand is growing from Dubai and the USA.

Mark Down, CEO, said: “Sam and I are delighted to take the reins at Spiral Cellars and begin an exciting new chapter, with the backing of Frontier Development Capital to accelerate our growth internationally.”

Simon Kelsall of Frontier Development Capital said: “Mark and Sam are passionate about the business. The buy-out will enable them to move it forward and take advantage of growing worldwide demand.”